My Design Process and Philosophy - Spring 2025
Overview
This page outlines my design process and philosophy, focusing on how I approach design challenges through research, empathy, and iterative development. It highlights the importance of understanding user needs, exploring multiple solutions, and refining ideas through feedback. This section reflects my commitment to creating thoughtful, user-centered experiences that balance creativity with functionality.
Developed in Spring 2025 for my Introduction to HCI course, this multi-part project required me to design and articulate my ideal user experience process rather than a specific product. The assignment included a professional process sketch, a detailed written narrative, and a research-supported philosophy grounded in at least five academic HCI sources. Through this project, I defined how I approach problem identification, user involvement, prototyping, stakeholder collaboration, and iterative evaluation. By integrating theories of human cognition, user research methods, and evidence-based design principles, I solidified a core belief that now guides my work: “I am not the user.” This project represents the theoretical and ethical foundation behind my creative practice and reflects my growth into a more intentional, research-informed, and human-centered designer.
The Process Sketch

Figure 1. Sketch Map of Design Process (Spring 2025).
This sketch map illustrates my personal design process, including key stages such as research, ideation, prototyping, and iteration. It reflects how I approach problem-solving by combining creativity with user-centered thinking to develop effective design solutions.
My Design Process
My design process begins with a simple but powerful idea: I am not the user. This principle reminds me that even if something makes sense to me, it may not work the same way for others. Because of this, I begin every project by trying to understand the problem from the user’s perspective.
The first stage of my process focuses on research and observation. I explore how people interact with similar systems, ask questions, and gather insights that help reveal the real challenges users face. I often organize my findings using notes or quick diagrams to identify patterns and key issues.
After understanding the problem, I move into defining a clear problem statement that focuses on user needs. This step helps guide the rest of the design process and ensures that solutions remain focused on improving the user experience rather than simply implementing features.
The next stage involves ideation, where I brainstorm multiple possible solutions. During this phase I try not to limit creativity too early. Generating a wide range of ideas helps uncover unexpected approaches that may better solve the problem.
Once promising ideas are identified, I create prototypes, often starting with simple sketches or wireframes. These early prototypes allow me to visualize ideas quickly and test them without investing too much time in detailed design.
Finally, I move into testing and iteration. I share prototypes with users or peers to gather feedback and identify areas that need improvement. This feedback loop is essential because it reveals issues that I might not notice on my own. Based on the results, I refine the design and continue iterating until the experience becomes clearer and more effective.
Design Philosophy: “I Am Not the User”
The central idea that shapes my design philosophy is the phrase “I am not the user.” This concept reminds me that designers must move beyond their own assumptions and instead focus on the needs, behaviors, and experiences of real people.
Many researchers in human-computer interaction support this perspective. Jakob Nielsen emphasizes that designers should not rely solely on their own preferences when building systems, because their experiences rarely reflect those of typical users. Similarly, Eric Reiss argues that effective design should prioritize serving real users rather than impressing other designers.
These ideas helped me understand that empathy is a fundamental part of UX design. Rather than assuming how people will use a system, designers must observe how they actually behave and adapt their solutions accordingly.
Another important part of my philosophy is the role of iteration and prototyping. Research in interaction design highlights that testing and evaluation should occur throughout the design process, not only at the end. By creating early prototypes and gathering feedback, designers can improve systems before investing too much time in final development.
Through these ideas, I began to see design as a continuous cycle of learning, testing, and refinement rather than a single linear process.
Academic Learning and Influences
Throughout the course, several readings helped shape my understanding of human-centered design. For example, Donald Norman’s work emphasizes the importance of designing systems that match real human behavior rather than idealized expectations. This perspective encouraged me to think more carefully about how people interact with technology and how design choices can influence emotions, decisions, and usability. Other readings from the course introduced ideas about ambiguity, human cognition, and the psychological aspects of interaction design. These perspectives expanded my understanding of design beyond visual aesthetics, helping me see it as a discipline that combines psychology, technology, and creativity. By integrating these ideas into my own framework, I developed a design process that is both research-informed and flexible, allowing space for experimentation while maintaining a strong focus on user needs.
Reflection: Growth as a Designer
At the beginning of the course, I believed that good design meant finding quick solutions and making things look visually appealing. Through the assignments, readings, and discussions in this class, I learned that effective design requires curiosity, patience, and openness to change.
This project helped me realize that it is acceptable not to have all the answers at the start of a project. In fact, uncertainty can be a valuable part of the design process because it encourages exploration and learning.
Over time, I became more comfortable starting projects by asking questions, observing users, and testing ideas rather than assuming I already understood the problem. I now see design as an ongoing conversation between ideas, users, and outcomes.
Ultimately, this project helped me develop a clearer identity as a designer who values empathy, research, iteration, and continuous improvement. These principles now guide how I approach creative and technical challenges, and they will continue to shape my future work in UX and interactive design.